Artificial Intelligence Solutions
As of now, there's little to no doubt that the future of e-commerce lies with artificial intelligence. From personalized 3D avatars and virtual fashion advisors for increased interactivity, to AI-gathered never-seen-before data for boosting sales, AI is at the helm of an e-commerce revolution.
In order to avoid confusion, let's separate more hands-on use cases for AI in e-commerce (virtual style assistants and immersive try-it-on sessions) from those related to data (product management and marketing insight gathering).
Remember the character Cher from the movie Clueless? She had her computerized ultimate virtual wardrobe assistant armed with yellow checkered outfits. Seeing the program instilled pangs of envy into the hearts of many teenage viewers of the film.
With the help of AI, though, such an experience is closer than ever. The Echo Look, Amazon's pilot of a "fashion assistant," recently was introduced in the U.S. to a limited audience.
The program analyzes the user's outfit through a combination of algorithms and human stylist insight and passes on its fashion judgement.
Net-a-Porter, an e-store offering designer fashion, is experimenting with technology that scans user data for planned trips and events, and then offers ad hoc style options.
Virtual fashion assistants still have a long way to go, but what was considered fiction just a few years ago now is becoming very real.
As business decision making becomes steadily more data-driven, demand for measurable metrics is higher than ever. Conversion rate, website traffic and customer engagement levels are important guides for marketers in all industries, yet some don't even realize they have need of previously nonexistent data that is now available.
Artificial Intelligence Solutions
AI analytics tools of 2019 will be able to track the way potential customers interact with product imagery embedded into retailers' websites, whether 2D or 3D images, and present the most telling metrics on a heat map. Apart from dwell time, the tool will highlight points of customer interest and the best angles for thumbnail product positioning.
Artificial Intelligence Solutions
With the insights gathered by AI, e-commerce merchants will be able to improve product visualization, choose winning color combinations, and put bestsellers at the forefront of their offerings. For instance, say that 70 percent of a product page visitors spent the lion's share of dwell time examining the clasp on a certain jewelry item or zoomed in to see the stitching of a particular dress. To an aggressive marketing team, this type of data could prove invaluable.
Information like this is completely new to the market, and according to Smart Data Collective, the way retailers track their inventory and consumer interest soon will be revolutionized with the help of AI. Keeping in mind ever growing consumer expectations, "soon" is actually now.
As of now, there's little to no doubt that the future of e-commerce lies with artificial intelligence. From personalized 3D avatars and virtual fashion advisors for increased interactivity, to AI-gathered never-seen-before data for boosting sales, AI is at the helm of an e-commerce revolution.
In order to avoid confusion, let's separate more hands-on use cases for AI in e-commerce (virtual style assistants and immersive try-it-on sessions) from those related to data (product management and marketing insight gathering).
Remember the character Cher from the movie Clueless? She had her computerized ultimate virtual wardrobe assistant armed with yellow checkered outfits. Seeing the program instilled pangs of envy into the hearts of many teenage viewers of the film.
With the help of AI, though, such an experience is closer than ever. The Echo Look, Amazon's pilot of a "fashion assistant," recently was introduced in the U.S. to a limited audience.
The program analyzes the user's outfit through a combination of algorithms and human stylist insight and passes on its fashion judgement.
Net-a-Porter, an e-store offering designer fashion, is experimenting with technology that scans user data for planned trips and events, and then offers ad hoc style options.
Virtual fashion assistants still have a long way to go, but what was considered fiction just a few years ago now is becoming very real.
As business decision making becomes steadily more data-driven, demand for measurable metrics is higher than ever. Conversion rate, website traffic and customer engagement levels are important guides for marketers in all industries, yet some don't even realize they have need of previously nonexistent data that is now available.
Artificial Intelligence Solutions
AI analytics tools of 2019 will be able to track the way potential customers interact with product imagery embedded into retailers' websites, whether 2D or 3D images, and present the most telling metrics on a heat map. Apart from dwell time, the tool will highlight points of customer interest and the best angles for thumbnail product positioning.
Artificial Intelligence Solutions
With the insights gathered by AI, e-commerce merchants will be able to improve product visualization, choose winning color combinations, and put bestsellers at the forefront of their offerings. For instance, say that 70 percent of a product page visitors spent the lion's share of dwell time examining the clasp on a certain jewelry item or zoomed in to see the stitching of a particular dress. To an aggressive marketing team, this type of data could prove invaluable.
Information like this is completely new to the market, and according to Smart Data Collective, the way retailers track their inventory and consumer interest soon will be revolutionized with the help of AI. Keeping in mind ever growing consumer expectations, "soon" is actually now.
Artificial Intelligence Solutions
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