1. Interactive Product Visualization
Most would agree that when it comes to online shopping, illuminating visualization is the best way for merchants and marketers to present their products to consumers, so they can study every detail and make an informed purchase decision without regretting it afterward.
In addition, one of the obstacles between consideration and purchase is consumers' uncertainty about product authenticity, especially when it comes to the luxury segment. Since customers can't physically touch the item they're considering, their hesitation can be overcome only by presenting them with high-quality images of products displayed in as many views as possible.
Consequently, the seamless zoom feature has become very popular lately, as it allows customers to zoom in on certain details to get a better feel for the product without actually touching it.
Still, even after implementing zoom and making sure that photos are of high enough quality to withstand being magnified, and do not take too long to download (that can result in a drop-off rate of 39 percent), a retailer can take it a step further.
To enhance the online shopping experience, merchants also can consider using demo videos to show products in action. According to Fifty-two percent of participants in a recent poll said that watching product videos makes them more confident about their online purchase decisions.
3D imaging is another option, and it is often the best choice from a visual perspective. American Greetings, a creator and manufacturer of social expression products and e-greetings, looked at every visualization option and, in addition to high-quality photos, now also presents site visitors with 3D images.
Considering that reenacting the in-store experience for greeting cards online is almost impossible with the current visualization tools available, 3D product imaging has solved a major problem for American Greetings. Glitter, foil, embossing, and other attachments are quite common with greeting cards, and it can be difficult to appreciate these features with traditional 2D photography.
It's only recently that current 3D technologies have advanced enough to be able to process product features that not so long ago were considered out of reach: black, shiny, and glossy objects such as silks, leathers and jewelry items, as well as anything transparent, unusually shaped or textured. Depicting all of that is now possible without obstacles.
Increased customer engagement is not the only benefit of 3D product imaging, as it also boosts metrics that are far more tangible, with conversion rate being a prime example.
With 3D product imaging, TSUM, one of the largest luxury goods department stores in Eastern Europe, managed to increase its conversion rate by almost 40 percent for products in the shoes and bags categories.
TSUM is the first company to have digitized more than 40,000 products in 3D. This case study proves that it is possible to digitize large numbers of stock keeping units (SKUs) in a reasonable time frame with the right tools.
To sum up, with a combination of 3D view, seamless zoom and limitless configuration options, online shopping is bound to transform into a futuristic experience and exceed the highest of customer expectations in 2019.
Most would agree that when it comes to online shopping, illuminating visualization is the best way for merchants and marketers to present their products to consumers, so they can study every detail and make an informed purchase decision without regretting it afterward.
In addition, one of the obstacles between consideration and purchase is consumers' uncertainty about product authenticity, especially when it comes to the luxury segment. Since customers can't physically touch the item they're considering, their hesitation can be overcome only by presenting them with high-quality images of products displayed in as many views as possible.
Consequently, the seamless zoom feature has become very popular lately, as it allows customers to zoom in on certain details to get a better feel for the product without actually touching it.
Still, even after implementing zoom and making sure that photos are of high enough quality to withstand being magnified, and do not take too long to download (that can result in a drop-off rate of 39 percent), a retailer can take it a step further.
To enhance the online shopping experience, merchants also can consider using demo videos to show products in action. According to Fifty-two percent of participants in a recent poll said that watching product videos makes them more confident about their online purchase decisions.
3D imaging is another option, and it is often the best choice from a visual perspective. American Greetings, a creator and manufacturer of social expression products and e-greetings, looked at every visualization option and, in addition to high-quality photos, now also presents site visitors with 3D images.
Considering that reenacting the in-store experience for greeting cards online is almost impossible with the current visualization tools available, 3D product imaging has solved a major problem for American Greetings. Glitter, foil, embossing, and other attachments are quite common with greeting cards, and it can be difficult to appreciate these features with traditional 2D photography.
It's only recently that current 3D technologies have advanced enough to be able to process product features that not so long ago were considered out of reach: black, shiny, and glossy objects such as silks, leathers and jewelry items, as well as anything transparent, unusually shaped or textured. Depicting all of that is now possible without obstacles.
Increased customer engagement is not the only benefit of 3D product imaging, as it also boosts metrics that are far more tangible, with conversion rate being a prime example.
With 3D product imaging, TSUM, one of the largest luxury goods department stores in Eastern Europe, managed to increase its conversion rate by almost 40 percent for products in the shoes and bags categories.
TSUM is the first company to have digitized more than 40,000 products in 3D. This case study proves that it is possible to digitize large numbers of stock keeping units (SKUs) in a reasonable time frame with the right tools.
To sum up, with a combination of 3D view, seamless zoom and limitless configuration options, online shopping is bound to transform into a futuristic experience and exceed the highest of customer expectations in 2019.
Hello, my name is Jack Sparrow. I'm a 50 year old self-employed Pirate from the Caribbean.
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